![]() With this information, you can gather that this is a crucial time to introduce enticing opportunities for the customer. Again, this is because seasonal factors come into play and so, there is a need to improve holiday season performance – this is a challenge, however when we can gather that November through to December (the Christmas period) is driven by December online sales and festive shopping, which is often followed by a rest in spending. We can assume that this is down to potential consumers’ state of affordability at the start of a new year. This may be due to the fact that we rely on this sector for everyday commutes, and not just vacation-style journeys.įor all Travel sectors, the least popular time to make a purchase (and therefore travel) is at the beginning of the year – January and February. In that same instance, Road and Rail stays fairly consistent throughout the financial year. Airline sales also peak around summer months as well as winter months, which can also be associated with the holiday season. When looking at total sales by month in the Travel sector, it mostly comes down to customerīehaviour and how we act as consumers depending on different environmental and seasonal factors.įor example, we can see that Cruise and Ferry sales peaked in July – during the height of the summer, also known as the typical British ‘Summer holiday’ season. People are also more likely to buy on a desktop when purchases are more complex – in this case, Travel purchases fit under this concept. Consumers feel more at ease buying larger products – such as a flight or holiday – on a larger screen, compared to other ecommerce sectors such as retail and fashion, which totals at a higher percentage of 56.06% on mobile sales.įor one, it can be easier to navigate around a site and view important information on a bigger screen, so some shoppers may browse and research online travel on mobile and select a choice later on. We have seen in previous and current customer behaviour reports that this is a common theme. ![]() But why are mobile conversion rates behind desktop here? From this Report, we have also gathered that 73% of all Airline sales are purchased on desktop. This being the only desktop result (at 64%) with a higher percentage of consumers. However when it comes to committing to a large travel ecommerce sale, we can see that these shoppers lean towards using desktop. The reason for this could be down to the fact that mobile is a much more dynamic way to shop across the majority of ecommerce platforms, with the ability to be able to open and close windows with ease, for example. desktop conversion rates investigation overall shows us that mobile rates, including browse abandonment and online traffic, are significantly higher than desktop figures. Travel Booking Platforms – Mobile vs Desktop Stats We cover topics to tackle abandonment rates across the board, with Beginner’s Guides to Cart Abandonment, all the way to the end goal of creating the most effective Cart Abandonment Emails, which we also delve deeper into in this article. So how do you decrease browse abandonment rates? SaleCycle specialises in decreasing your shopping cart abandonment rates with hundreds of insights and solutions to find the best outcome for your business. We can assume that the reason for this is that potential customers are browsing elsewhere across other travel websites, therefore leaving your sale behind.Īlthough the numbers here could seem alarming, this kind of consumer behaviour tends to occur when faced with committing to large purchases – we all want to find the best deal. As we can see, the percentage of shoppers abandoning their purchase is quite high with desktop at 85% and mobile even higher at 91%. One of the key stats from this 2022 Travel Report is the Cart/ Booking abandonment rate. However when we delve deeper into the stats, we can start to analyse the complete customer journey – from browse to basket. With total online sales peaking at 64% (desktop) and 44% (mobile) in this new report, we can gather that, on average, around half of the overall visitors are committing to a sale. Preferred Devices for Travel Bookings by Country. ![]()
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